Assignment: Create an engaging video to be featured on the Xelsource® website that helps patients understand the added value of a PAC or Patient Access Coordinator.
Solution: Partnered with a team of Designers, Copywriters, and Illustrators to create a script and storyboard aimed at addressing one problem—many prescribed patients do not fully grasp the significance of a PAC. Once the storyboard was in place, we coordinated with a third-party vendor to oversee music selection, voice talent, and animation, effectively bringing the narrative to life.