Seamless website fusion
Discover Student Loans
Year
2023
Merging sub-brands harmoniously with clear guidelines and user-centric design
Assignment: Combine two existing Discover web pages and provide a seamless redesigned navigation.
Solution: To combine two websites while preserving brand guidelines, first, define clear brand standards encompassing colors, typography, and messaging. Next, integrate content and design elements from both sites, ensuring a cohesive visual identity and user-friendly navigation. Finally, conduct thorough testing, launch the combined website, and maintain it with regular updates and improvements based on user feedback and analytics.
01.
Updated design
Implemented a comprehensive website redesign to further elevate the brand experience. New elements include page specific interactive tiles above the fold, curved edges on module sections to enhance brand recognition and a sprinkle of iconography for visual interest.
02.
Updated sub navigation
The updated site navigation features a main nav bar highlighting College Resources which holds sub categories for “Plan, Apply, and Pay”
03.
New blog landing pages
Within the sub categories “Plan, Apply, and Pay”, we introduce newly organized pages that reference a certain subject.