Assignment: Create a new look and feel for an existing brand to stand out from the competition.
Solution: Developed a new design system that engages the audience and allows healthcare to become a bit more playful and less scary. Capturing Idaho’s spirit in a youthful, unexpected way for this audience -- with big type, bold colors, and bright graphics that draw the eye, and a hand-drawn visual element that feels spontaneous. Photography, when used, features a forward-facing view to convey optimism and hope.