Driving success
Audi
Year
2018
Crafting a winning launch strategy for lead generation and customer excitement
Assignment: Provide an informational direct mail piece that will be sent to recipients who have inquired about the release of the new Audi A4 allroad.
Solution: Develop a launch strategy that will include the requested mailer along with an email blast that will create leads by allowing customers to schedule a test drive. Collaboration with print vendors, photo retouchers, and copywriters was essential to develop a standout campaign that provided hype and boosted interest.
The details.
Knowing the target audience is mostly outdoor/adventure enthusiasts, the design had to compliment the lifestyle. The final print piece was created to mimic a folding map and included details like textured printing and a transparent mailer.